Want Cheaper Car Insurance? Marriage Might Be Your Best Bet!

Client:

smartia.com.br

Project type:

SEO, PR

Timeframe:

12 weeks

Link:

website

Problem

Smartia Seguros faced a common challenge in the Brazilian insurance market: attracting and converting leads through their insurance quote form. Additionally, they aimed to increase traffic and ranking positions for the main keywords related to car insurance quotes. With approximately 70% of Brazilian vehicles uninsured, the market was highly competitive. The competition included many lead generation companies with ten times the budget, as well as insurance companies vying for the top spot on Google with bigger budgets, stronger brands, and higher visibility, making it easier for them to rank at the top. Smartia needed to improve organic traffic, brand visibility, and effectively connect with their target audience. To achieve this, they turned to our company for a robust SEO and content strategy, complemented by a powerful PR campaign to generate high-quality backlinks.

Solution

Our team devised a multifaceted approach to tackle these challenges:

Tackling Human Nature with Humor: We crafted an engaging and funny article titled “How Your Marital Status Can Affect Car Insurance Rates.” Playing on the idea that everyone wants cheaper insurance, we humorously suggested that getting married could be the key. This tongue-in-cheek approach hinted that car insurance savings might just be the push needed for couples contemplating marriage.
Identifying Key Advantages: We recognized that industry-specific benefits, such as lower insurance costs for married individuals, could be a significant draw. Our team dedicated numerous hours to simulating insurance quotes through an advanced analysis to identify the discount for married individuals compared to singles, considering various car types and ages. Using an exclusive multi-quote tool for insurance brokers, we aimed to present clear, effective content with precise discount information. In many cases, these discounts exceeded 50%.
SEO Optimization: The content was carefully optimized with relevant keywords, internal and external links to ensure high visibility on search engines.
Strategic Outreach and PR Campaign:
- Digital PR: We launched a PR campaign to distribute the article to reputable news portals and blogs.
- Media Outreach: We targeted high-authority websites and news outlets to feature the article, generating spontaneous media coverage.
- Backlink Generation: These features resulted in high-quality backlinks, enhancing Smartia’s keyword positioning on search engines.

Outcome

Media Coverage and Backlinks:

We built more than 50 high-quality backlinks within 30 days through spontaneous media coverage on top-tier websites such as Segs, AcordaCidade, NewsRondonia, SindSeg, Clmais, Novocorretor, Cidade97, and others with DR50+.
5 releases were posted on the most renowned news, insurance, and business portals.
The campaign reached over 100,000 users, with 11,000 completing the insurance quote form within the same month.

Improved Lead Quality: The targeted content attracted more qualified leads, resulting in higher conversion rates. When we improved our ranking position, we also improved lead quality with the exact match keywords.

Increased Organic Traffic: The engaging and optimized content significantly boosted organic traffic to Smartia’s portal. Ranking position improved by 39% with some of the main keywords monitored.

For more details, see the original campaign here.

An example of publication on one of Brazil’s largest insurance portals can be found here.

Through our comprehensive SEO, content marketing, and PR strategies, we not only addressed the readers’ questions but also significantly enhanced Smartia Seguros’ online presence, driving both traffic and conversions while strengthening their keyword positioning on search engines.

Results

50+

High-Quality Backlinks

Built within 30 days.

5 Releases Posted

Featured on the most renowned news, insurance, and business portals.

100,000+

Users Reached

+11K new visitors completed the insurance quote form.

Campaign conducted in 2018.

For more success stories, visit our Case Section. Our expert team is ready to boost your brand’s visibility and drive growth through innovative SEO and content marketing strategies.